Canadians Anxious About Winter Driving, Poll Shows

 
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With winter here, Goodyear Canada has released its annual Goodyear Safety Survey of Canadian drivers, and the results are clear: when the temperature drops, our stress levels rise.

 According to the survey conducted for Goodyear Canada by Leger Marketing, more than half of Canadian drivers admit to anxiety behind the wheel when driving in the winter.
Highlights of the Goodyear Safety Survey:

* 51 per cent of Canadians admit that winter driving causes them anxiety -- six in ten (60 per cent) women and four in ten (40 per cent) men.

* Almost half (48 per cent) of Canadians are managing winter driving stress by installing winter tires on their vehicles.

* Interestingly, Quebecers lead the nation in installing winter tires on 78 per cent of vehicles, which has helped make them the least stressed province with just 45 per cent reporting winter nerves.

* Winter driving anxieties notwithstanding, 75 per cent of Canadians would rather be the driver than a passenger in winter conditions.

* 58 per cent of married and common-law Canadians feel they are safer drivers than their spouse. Two-thirds (66 per cent) of males say they're safer drivers than their spouses. Only 36 per cent of females feel this way.

"All-season performance tires provide great handling and ride in moderate climates and conditions, but they aren't designed for harsh Canadian winters," says Gus Liotta, a tire expert at Goodyear Canada. "A good rule of thumb is that when you start wearing winter boots, your car should too."

Goodyear Canada recommends installing four winter tires on your vehicle for maximum safety. Winter tires, such as the Goodyear Ultra Grip GW-3, are specifically designed for deep snow and ice, and reduce stopping distance by up to 60 per cent and improve traction by up to 25 per cent compared to the all-season performance tires found on many cars today.

Other winter driving tips:

* Remove ALL snow from your vehicle -- not just the windows.

* Make sure you have plenty of gas at all times.

* Check that antifreeze, transmission, brake and windshield-washer fluids are topped up.

To find out more about winter tires, call (800) GOODYEAR or visit www.goodyear.ca.

Courtesy of ARA Content


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